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Scott W.
Private tutor in Pittsburgh, PA
Education
Washington & Lee University - BS, Business Administration w/ Special Attainments in Commerce, Graduated in June 1992; played varsity football (still in the W&L record book for most career punt returns and sacks) Robert Morris University - MBA, Business Administration w/ a Sports Management/Marketing concentration, Graduated in Dec. 1993
Experience
I am a smart, creative and passionate marketing, communications and sales executive and management consultant with extensive, hands on experience in strategic brand, event, sports and product/service marketing, sponsorship program development, branding, activation and evaluation, advertising, PR and community relations. My solid business acumen includes marketing and sales plan development and execution, strategic communications, promotions and event management, budget analysis, development and administration, staff and agency/vendor management and brand and product positioning in both B2B and B2C environments. I am an “idea guy”, very creative in identifying and developing new partnership opportunities, sponsorship offerings and activation elements, event augmentations and revenue streams. I am an excellent writer with a keen eye for effective branding and sales marcom design and messaging and an astute ear for creating and cultivating a dynamic and authentic brand “voice”. I have a proven track record in an entrepreneurial, higher education-oriented environment of revenue generation (at the American Society for Engineering Education (ASEE) from 2005-2013, I increased annual event-based exhibit, sponsorship and advertising revenue from $400k to $1.1M and secured $455k in foundation grant revenue to support eGFI, ASEE’s K-12 engineering awareness brand platform) and for translating strategic marketing, communications and business development objectives into successful campaigns that build brand equity, drive revenue and deliver bottom line results. In addition, I have an MBA and brand-building sports and entertainment arena and PGA Tour tournament sponsorship activation experience, to include prospect, customer and executive hospitality (at MCI Communications Corporation, I interfaced directly with the top dozen C-level executives and their administrative assistants at a time when MCI was a $20+ billion, Fortune 100 company). I also have specific stadium, arena and major live event management and sponsorship fulfillment experience to include Washington Redskins NFL football, major concert tours and World Cup and Olympic soccer and have successfully developed and executed a proprietary golf event – the EDI Golf Classic. Each year ASEE’s Engineering Deans Institute (EDI) event was held at a resort, this popular golf outing provided EDI corporate sponsors and member deans with a valuable relationship building and networking opportunity to better leverage their sponsorship investment. I would encourage you to visit my recently re-branded consulting business at www.sawconsultinggroup.com. I designed the site (wrote all of the copy, crafted the look and feel, developed the brand voice, etc.) and worked with a graphic designer to refine the primary logo that I created. I am a voracious reader, particularly historical non-fiction. I'm currently reading The Wright Brothers by David McCollough.
Subject Expertise
American History, AP European History, AP United States History, AP US History, Business, CLEP History of the United States I, CLEP History of the United States II: 1865 to the Present, CLEP Principles of Management, CLEP Principles of Marketing, IB Business & Management HL, IB Sports, Exercise and Health Science SL, Management, Marketing, SAT Subject Test in United States History, US History